Unseen Victims and the Falsely Accused Network have joined forces for the groundbreaking Don’t Be Daft, Lad Christmas campaign, delivering a clear and essential message this festive season: respect boundaries, think before you act, and stay safe. Designed to educate and protect young men during one of the most socially active—and riskiest—times of the year, this campaign emphasises accountability, vigilance, and mutual respect.
This unprecedented collaboration brings together Unseen Victims, a leading advocate for families affected by crime, and the Falsely Accused Network, a vital resource for individuals facing wrongful allegations and male victims of domestic abuse. The campaign seeks to reduce the prevalence of incidents and allegations that spike during the holidays, while addressing the rising misuse of protective legislation against men.
Mike Thompson, spokesperson for the Falsely Accused Network, explained:
“We want young men to know their rights and responsibilities. By educating them on safe practices, we can prevent misunderstandings, reduce false accusations, and foster a culture of mutual respect.”
Emma Wells, founder of Unseen Victims, added:
“Our mission is to equip young men with tools to make thoughtful choices, ensuring they don’t inadvertently harm themselves or others. The ripple effects of a single reckless decision can devastate lives, families, and communities.”
A key feature of the campaign is its 14-rule checklist, which encourages young men to take practical steps to avoid potentially life-altering mistakes. Among its memorable takeaways:
The checklist also warns against seemingly harmless but problematic behaviours, like making advances toward colleagues or leaving venues with visibly intoxicated individuals, underscoring the potential consequences of these actions.
We also wish to encourage individuals who may be returning to a hostile or violent home environment to consider simply avoiding these situations all together.
Rising Concerns Over Weaponised Safeguarding Laws
Another critical aspect of the campaign is its acknowledgment of the growing misuse of safeguarding laws. By fostering mutual accountability, the campaign seeks to address the emotional and legal toll false accusations take on individuals and their families.
As the holiday season brings heightened risks of alcohol-fuelled incidents, the Don’t Be Daft, Lad campaign encourages young men to take a proactive, thoughtful approach to their actions. With support from both organisations, it aims to reduce the alarming statistics around domestic abuse, sexual assault, and false accusations. The rules….
Just because she looks, acts, or says she’s over 18, doesn’t mean that she is. Always ask to see her ID—nothing embarrassing about it.
If you’re in the company of a very drunk female, inform a bar or security staff member. Request the incident is recorded, including the time you reported it. Best advice: report, reiterate concerns at the front desk, and go home. If you are still worried about the incident you can always report it to the police to follow up.
A clear digital trail could be crucial if you ever need to defend yourself legally.
Licensees and staff have a duty of care towards customers. If you witness issues, report your conerns to an appropriate member of staff and step away.
If you promised to call or message, follow through—even to say you’re not interested. False allegations often stem from feeling used or disrespected.
No Upskirting or Mockery Taking or sharing photos/videos of someone’s embarrassing moments is not only disrespectful—it’s criminal.
Grainy CCTV showing you helping someone intoxicated to a taxi could look questionable later. If unavoidable, use Uber or get the taxi driver’s name and car reg. Document the location if dropped at an unfamiliar address.
A seemingly innocent move at the office party could lead to serious consequences come Monday morning. Keep your hands (and intentions) respectful—workplace flirtation can escalate badly.
Consent can be revoked at any time, for any reason—respect that immediately!!
At the police station, you’re entitled to free legal support—use it. Robust legal defence is critical regardless of the situation.
Share Your Location Let parents or friends know where you are—it’s not “gay,” it’s smart.
If you sense trouble waiting at home, DO NOT GO HOME: stay elsewhere—your nan’s, your mum’s, or a mate’s.
Someone’s past preferences or risky talk doesn’t imply future consent.
Don’t let alcohol, assumptions, or peer pressure put you in risky situations.
For more information or to support the campaign, visit:
Media Contacts:
Email: emma@unseenvictims.org.uk – Phone: 0161 818 6900
Mike Thompson, Spokesperson, Falsely Accused NetworkFinal thoughts: Have fun, be merry and stay safe!! If you need support, please reach out. 🎅🤝🎁
Together, Unseen Victims and the Falsely Accused Network are committed to ensuring a safer, more thoughtful holiday season for all.
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